Case School of Foreign Languages

About the project
In August 2021, the owner of the online school for the study of foreign languages came to me.At the time of turning the school was reoriented from preparation to the ZNO to the language school.The model of attracting customers was through groups on Facebook, and the processing of interested people is hopefully already in the right through the invitation to a free trial job.It was necessary to set an alternative and more control path to attract new customers.The main objectives
Stable flow of customers with interest in Facebook and Instagram
- Fill groups for the future start of training
Keeping the percentage of ROMI within the total traffic channel
Strategy, objectives and possibilities
The client at that time the department of sales was formed from agents, which mainly communicated with customers in the direction of the Instagram and messenger, so it was accepted the decision to work with the purpose of "Communication to the direction", the site was in the stage of development, so to lock it as one of the instruments of advertising was not possible,

Under the reference you can see other creatives and screenshots from the office