Case "School of Landscape Design"

Purpose: Attract people who are or want to engage in landscape design, to a free webinar, and to the gate.
Task: Attract people to a free webinar, after which those who want to continue their studies paid a paid course. They also attracted the wave in messengers (Viber, Telegram, FB Massanger), for the constant heating of the audience, a reminder of free webinars.
Result: In a month of work on the webinar and in the bar registered 966 leads for 14 rubles. It was spent 18,000 rubles.
A group of 105 people was picked up for a paid course.