Case - Selling of Bicycles

Case: Bicycles
I can't provide a link to the site because of confidentiality.Information about the customer
The sale of electric bicycles and bicycles in Kiev and throughout Ukraine.The average price of the unit of the goods is 15,000 UAH.Most orders by phone and sales in the store, part through the basket.Periodically, the models of bicycles or the range of services change, adding new campaigns or changing the old ones.The main campaign that focuses on online sales is the PLA (Commodity Advertisements).Other Campaigns
Assistant or intended to the fact that the customer will call by phone and come to the stationary store.Also
applied YouTube campaigns: remarketing and trueview for shopping to show video ads to users who have previously been
on the site.Classical remarketing in the context of the media network is also used to return the potential customer to the site.This niche has a sensitive seasonality, so some companies will stop for a few months.Strategically, the campaigns are divided into services and goods with a division by categories and types of goods/services.All necessary advertising extensions are used: Additional links, Details, Structured Descriptions,
Images, Phone Number, Address, Promotions.The screenshot shows the main indicators for the period 01.05.21-31.08.21

The following types of campaigns are applied:
The search
Context media advertising including remarketing
Product Listing Ads and Smart PLA
YouTube: Remarketing and Trueview for Shopping
The screenshot shows the operating companies and their results.