Case on SEO - Internet store of projectors

Access: Internet store of projectors and project equipment.A fairly high competitive niche in the release of the search system Google Ukraine as in the top of the search are competitors such as rozetka.com.ua; prom.ua; allo.ua; comfy.ua and others.CMS: OpenCart
The information (exactly ) :
• At the time of the project’s acceptance to work – the site has been visited in the area of 100-200 active users per day.• The absence of any third-party resources for advertising, the absence of external links, and poor internal optimization.• Full absence of any expert content and semantic core.• A large number of technical errors of a variety of nature: from 404 Not Found errors and low-speed page downloads according to Google Page Speed, to missing rel="canonical" tags, and unoptimized pagination pages.Goal: Go to the top 5 of Google’s search engine for main high-frequency queries depending on the category of the site.Stages of work:
1) Preparatory stage and the conduct of various tests:

- Verification of access and connection of the necessary analytical and service tools for the detection of errors and analytics;

- Detection of the number of errors on the site, to form a preliminary idea of the state of the project and further development of the work on the site; documentation of all recommendations;

- Forming and documenting a detailed plan to correct errors in each of the points.- The conduct of a detailed Technical Audit of the site with a list of all errors and the formation of a separate document on the improvement and expansion of the structure of the pages; the formation of a document on the improvement and modification of certain data and blocks on the site that have a direct impact on the legality.2) The semantic core:

Documentation and visualization of the available and expanded structure of the site using the X-Mind tool;

- Forming the Semantic Core using specialized tools and selecting relevant for the promotion of requests;

Classification of search requests;

- Connecting the site to the system of automatic tracking dynamics of growth and falling positions;

Internal optimization of the site:

- Forming a unique template to fill the target tags on all pages of the site: statistical pages, blog, categories, items;

- Manual optimization of the main pages of the site, and categories\subcategories and data target filling;

- Writing technical tasks to copywriters to fill the main pages of the site with targeted content;

- Optimization and setting pagination pages for correct indexing;

- Optimization of the new structure of the site and the introduction of different types of schema.org;

- Establishment of internal linking for the economy of the rowling budget;

Set up and generate key indexing files: robots.txt, sitemap.xml;

- Implementing and setting separate pages for additional traffic collection: filtering pages, using the OC Filter tool;

- Writing, optimizing and publishing relevant according to Google Trends articles in the Blog site.- Full cleaning of the site from technical errors: writing TZ for the programmer, optimization of the site’s download speed.External optimization of the site:

Analysis of competitors according to the external promotion;

- Selection and agreement of budgets for paid references;

Free growth of a strong mass: crowd marketing;

Statistical link building for the site.#SEO accompaniment #SEO specialist #GoogleSearchConsole