Case: Setting up the account, integrating Pixel, and launching conversions

Case: Armytek Flashlights | Technical Setup of the Cabinet, Integration of Pixel, and Launch of Conversions

Creating a solid foundation for the e-commerce project: from integrating analytics and warming up the cabinet to developing a creative strategy and testing audiences.

Project Passport (Properties):

- Niche: E-commerce (Tactical and Outdoor Gear)
- Placement: Meta Ads (Facebook & Instagram)
- Goal: Traffic, Engagement, Sales (Conversions)
- Result: Configured backend analytics, identified creative leaders, developed scaling strategy.

For a detailed breakdown of this case with all screenshots and figures, see the link in the "Work Details" section.

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