Case settings of the account for the photographer

For the beginning, the analysis of competitors was carried out (master of the same level: stage work, price range in St. Petersburg)
A target audience analysis was also conducted, and two main segments of CA were identified:
Young girls 18-23 years old.Students, or just graduated universities, leading an active lifestyle.Girls 24-29 years old, moms in the decree and girls who work and want to look good
In order for the profile to start selling, it was necessary to pack it.Improving the profile:
Change of Profile Hat
Added a link to TappLink
Formed up-to-date (recall, shares, prices, how to get, etc.)4.Added the UTP (the increase of rubles from 1 100 rubles), which increased the conversion of sales, as this is the value below the average by SPb.Cleaning bots (including page statistics) and disclaimer from 5172 pages (reduce customer confidence)
6 .Changing the niche to easier to remember.
Instagram is a visual social network, so the visual has been completely changed
Selling content plan and different types of posts (no one wants to subscribe to a boring account)