Case of Sport. Personal trainer in the smartphone

About the product: Customer, fitness coach. He opened his platform where he taught others via the phone. That is, there are both recorded exercises and live training, either group or personal.
Goal: Gather people in the hole where they get access to the platform for a limited amount of time, and then, those who want to pay and do more.
What’s done: The advertising was first rotated to Kiev, and later they thought to connect the rest of the cities.
The price of registration is 0.45$
We’re working on a new office, a screenshot from the old one that has been banned (