Case for Women's Clothing Sales
I was addressed by a customer with the problem of lack of sales in the new Instagram women's clothing store "Yuma_ukraine".
In the beginning, a portrait of an ideal client was made. He analyzed the women’s clothing niche and the competitors’ stores. I gave recommendations on packaging and keeping a profile on the social network.
The next step was to create a website for a Tild-based store (https://yumaukraine.com/).
Created diverse creatives (photo, video) with an emphasis on the UTP. For each CA was created a separate creativity.
For the test, a female audience aged 18-30 was selected with such interests (women's clothes, fashion accessories, online shopping, shopping and fashion).
Created 3 text variants with different advertising structures.
I protest all the creatives. As a result, the winning swing gave ice at the price of $2.21 without optimization.
In the beginning, a portrait of an ideal client was made. He analyzed the women’s clothing niche and the competitors’ stores. I gave recommendations on packaging and keeping a profile on the social network.
The next step was to create a website for a Tild-based store (https://yumaukraine.com/).
Created diverse creatives (photo, video) with an emphasis on the UTP. For each CA was created a separate creativity.
For the test, a female audience aged 18-30 was selected with such interests (women's clothes, fashion accessories, online shopping, shopping and fashion).
Created 3 text variants with different advertising structures.
I protest all the creatives. As a result, the winning swing gave ice at the price of $2.21 without optimization.