Case result for a cosmetics brand

online store of professional cosmetics in Canada

The client reached out due to unstable sales and a lack of a systematic approach to scaling advertising. After an audit, we built a full-fledged funnel for attracting new customers, warming them up, and repeat sales through Meta Ads.

Result: 144 sales, $45,060 in revenue with an advertising budget of ~$13,800 and an average ROAS of 327%. Through audience, creative, and offer testing, we managed to stabilize the advertising campaigns and ensure predictable sales growth.