Case Target - 494 applications for $1.75 in 30 days

Social Media Marketing (SMM)
Job 14 of 14
Company: “AIESEC in Ukraine”
Nisha: Public Organization
Result: 494 applications for $1.75 in 30 days and 67 selected participants in the organization

Who is our customer and with what tasks they addressed us:
The target of the advertising: lead generation for entry into a youth organization across Ukraine, covering the goals of 14 local centers.

What were our actions:
Creating a campsite. Preparation of texts and creatives
From the previous base of participants and applications for volunteer stages (5000+ contacts), on the basis of which he collected cast auditories and built the LLA 1-2%. Additionally, cast auditories were created from the visitors to the site, the people who filled the application and separately CA for interest in small cities.
At the test stage, I tested the creatives with different patients' pain. It was created cast creatives and texts under each local center. Maximizing results with the most effective CA and creative.

Duration of advertising: 30 days:
Advertising budget: $864
Number of Applications: 494
Selected participants: 67