Case on targeted advertising cosmic.ua

Results before the publication:
It is a company that sells Korean cosmetics for women. The number of sales should be increased by at least 2 times.
The number of sales on the site before the launch of the advertisement: 250.
The average check: 500 UAH.
Budget for the advertising campaign: $140 per month.
Duration of advertising campaign: 2 months
What was done:
It was decided to work with two audiences:
Users similar to those who have already made purchases (Look-a-like)
Retarget the visitors of the site and those who added to the basket but did not make purchases.
They asked the customer for a list of the best-selling products and added them to their advertisements.
The Results:
In 2 months they received 2702 transfers to a site worth 0.10 cents.
There were 592 purchases worth 0.48 cents.
Conversion from transition to purchase 21.9 %


#target #retarget #retarget