Case Targeting Facebook Mega Tournament

The market: UA
Budget: $20 142.73
Period: November 2018 - December(End) 2018
Vertical: Ecommerce, but optimization for lead generation (conversions from the site), niche food products.
Average check: one goods, 1100 UAH
In the initial stage:
Goods arrived 2 years before launch
Negative attitude of the audience to the offshore
Advertising was launched but quickly led to blocking and caused a lot of negative under the creatives.
Statistical creatives have long been not workers.
The Solutions:
Automatic removal of creatives
Re-marketing is set
Around 30 segments of targeting.
Created video creativity
The Results:
- call-in requests 5331
The average price per leather is $3,778