Task:
Increase the number of dental appointments through Instagram and the website.
What we had:
• An established Instagram account.
• A working website with online booking capability.
• A database of regular clients.
What we did:
Conducted a competitor analysis in the required geo.
Developed an advertising launch strategy.
Completed all technical preparations.
Installed the pixel on the website and configured all events.
Created creatives through a designer.
Launched advertising campaigns on Instagram and through the website.
Results for the first month:
Instagram:
63 inquiries in Direct
37 appointments through messaging
Cost per inquiry: $3.96
Cost per appointment: $6.75
Website:
87 appointments through the website
Cost per appointment: $5.16
Average check: 3800 UAH
Conclusion:
Achieved a stable flow of clients and excellent cost per appointment! We continue to work on scaling the results.
Increase the number of dental appointments through Instagram and the website.
What we had:
• An established Instagram account.
• A working website with online booking capability.
• A database of regular clients.
What we did:
Conducted a competitor analysis in the required geo.
Developed an advertising launch strategy.
Completed all technical preparations.
Installed the pixel on the website and configured all events.
Created creatives through a designer.
Launched advertising campaigns on Instagram and through the website.
Results for the first month:
Instagram:
63 inquiries in Direct
37 appointments through messaging
Cost per inquiry: $3.96
Cost per appointment: $6.75
Website:
87 appointments through the website
Cost per appointment: $5.16
Average check: 3800 UAH
Conclusion:
Achieved a stable flow of clients and excellent cost per appointment! We continue to work on scaling the results.