Case with dentistry in the city of Kyiv

Task:
Increase the number of dental appointments through Instagram and the website.

What we had:
• An established Instagram account.
• A working website with online booking capability.
• A database of regular clients.

What we did:
Conducted a competitor analysis in the required geo.
Developed an advertising launch strategy.
Completed all technical preparations.
Installed the pixel on the website and configured all events.
Created creatives through a designer.
Launched advertising campaigns on Instagram and through the website.

Results for the first month:

Instagram:
63 inquiries in Direct
37 appointments through messaging
Cost per inquiry: $3.96
Cost per appointment: $6.75

Website:
87 appointments through the website
Cost per appointment: $5.16

Average check: 3800 UAH

Conclusion:
Achieved a stable flow of clients and excellent cost per appointment! We continue to work on scaling the results.