Case of work on the promotion of the beauty salon.
Social Media Marketing (SMM)
The task is to ensure a stable flow of quality lead, worth less than $2, to test various texts, creatives and advertising formats to identify the most effective.
CA: Ternopol and Chmelitsky. Women between 20 and 50 years with interests: makeup and beauty.
The average cost of the service is $15.
The barriers:
the overwhelming of the market;
Confidence in cosmetologists;
high cost of service;
Psychological barriers in the formation of good habits.
The drivers:
Experienced and qualified doctors;
Low prices for services;
quality photos and video materials;
- on the site are presented photos of the results achieved by the real customers of the center.
Solution: launch a advertising campaign for the audience of interest for women aged 20 to 50 years. The standard banners with discount indications worked better.
Campaign results in 54 days: 295 people with an average value of up to $1.
CA: Ternopol and Chmelitsky. Women between 20 and 50 years with interests: makeup and beauty.
The average cost of the service is $15.
The barriers:
the overwhelming of the market;
Confidence in cosmetologists;
high cost of service;
Psychological barriers in the formation of good habits.
The drivers:
Experienced and qualified doctors;
Low prices for services;
quality photos and video materials;
- on the site are presented photos of the results achieved by the real customers of the center.
Solution: launch a advertising campaign for the audience of interest for women aged 20 to 50 years. The standard banners with discount indications worked better.
Campaign results in 54 days: 295 people with an average value of up to $1.