Goal: increase sales
KPI: ROAS 350%+
Achieved results:
ROAS - 611%
Purchase - 818
Spent - 2,859
What was done:
- Setting up purchase tracking and accurate tracking of all goals in Event Manager.
- Audience analysis and launching to selected audiences.
- Constant updating of creatives and communication with users.
- Preparation of texts for advertising offers and promotions.
- Analysis of advertising expenses and adjustment of advertising campaign budgets to improve efficiency.
- Preparation of a report in Looker Studio.
KPI: ROAS 350%+
Achieved results:
ROAS - 611%
Purchase - 818
Spent - 2,859
What was done:
- Setting up purchase tracking and accurate tracking of all goals in Event Manager.
- Audience analysis and launching to selected audiences.
- Constant updating of creatives and communication with users.
- Preparation of texts for advertising offers and promotions.
- Analysis of advertising expenses and adjustment of advertising campaign budgets to improve efficiency.
- Preparation of a report in Looker Studio.