Target for Instagram shop ROAS=768%
InstaShop for selling pajamas
A client approached me with the desire to try launching advertising on the Facebook platform. Since pajamas sold well through Instagram, we decided to test FB.
Start of work
We immediately got to work. Since there was no Facebook page before, we:
- Created a new business page.
- Reposted content from Instagram to Facebook. The main formats were Reels and carousels.
Due to the fact that the page was completely new and the ad account was just created, I decided to warm it up. As is known, at this stage accounts are often blocked.
Subscriber acquisition campaign
For warming up, I launched a campaign to acquire subscribers. The task was to quickly attract a sufficient number of people so that the page did not look "empty." We used the Advanced+ audience, where the main focus was on the number of subscribers rather than their quality.
Thus, the audience was not very targeted, but at the start, it did not matter, as you would hardly buy a product if there are 0 subscribers on the page.
Result: about 600 subscribers and a warmed-up account.
Audience testing
After warming up, I proceeded to test audiences.
First test: broad audience
I launched ads to a broad audience, hoping that Facebook would optimize the impressions itself. However, the next day it became clear that the audience was completely untargeted:
- Most were older women who are not the main buyers of our product
Second test: men aged 18–44 with interest targeting
Next, I tested men aged 18–44:
- Broad audience without interests.
- Audience with the interest "Pajamas."
Both audiences showed good results. Many men bought pajamas as gifts for their girlfriends or wives for the New Year.
Results
Cost per application: $0.5–1
Conversion from application to sale: ~20%
Sales in the first week: $1,000
ROAS: 768%
A client approached me with the desire to try launching advertising on the Facebook platform. Since pajamas sold well through Instagram, we decided to test FB.
Start of work
We immediately got to work. Since there was no Facebook page before, we:
- Created a new business page.
- Reposted content from Instagram to Facebook. The main formats were Reels and carousels.
Due to the fact that the page was completely new and the ad account was just created, I decided to warm it up. As is known, at this stage accounts are often blocked.
Subscriber acquisition campaign
For warming up, I launched a campaign to acquire subscribers. The task was to quickly attract a sufficient number of people so that the page did not look "empty." We used the Advanced+ audience, where the main focus was on the number of subscribers rather than their quality.
Thus, the audience was not very targeted, but at the start, it did not matter, as you would hardly buy a product if there are 0 subscribers on the page.
Result: about 600 subscribers and a warmed-up account.
Audience testing
After warming up, I proceeded to test audiences.
First test: broad audience
I launched ads to a broad audience, hoping that Facebook would optimize the impressions itself. However, the next day it became clear that the audience was completely untargeted:
- Most were older women who are not the main buyers of our product
Second test: men aged 18–44 with interest targeting
Next, I tested men aged 18–44:
- Broad audience without interests.
- Audience with the interest "Pajamas."
Both audiences showed good results. Many men bought pajamas as gifts for their girlfriends or wives for the New Year.
Results
Cost per application: $0.5–1
Conversion from application to sale: ~20%
Sales in the first week: $1,000
ROAS: 768%
Lvov 
Available for hire