Target for the dentist ROAS 447%
When this client approached me — he was a practicing dentist from Odessa who dreamed of reaching a new level:
- forming a personal brand
- building a base of regular clients
- and in the future — opening his own dental office
At the start, his Instagram was very dry, lacking interesting selling content on the page, and there was no clear structure or understanding of how to move forward.
Start of work
Before launching the ads, I immediately wrote a large document outlining what exactly needed to be changed and optimized in the profile:
- description, relevance, positioning, tone of communication
- attached examples of content to shoot
- visuals, structure, style — everything must be "in one spirit"
It was a comprehensive job — because without quality packaging, even the best advertising does not yield results.
Testing
With our budget of ~$1,370, we selected specific services that perform well in advertising:
- Teeth cleaning — $2–4 per lead
- Filling — $4–6 per lead
- Braces / orthodontics — $7–9 per lead
Target audience
We immediately divided the campaigns into two main audiences:
- A broad audience of women aged 20–44
- An interest-based audience: women aged 20–44 interested in "food," "restaurants"
Optimization issue
At the start, we did not exclude any audiences — and at first glance, it seemed okay.
But over time, it turned out that the advertising began to be actively responded to by the client's acquaintances, his followers, friends.
This disrupted optimization: Facebook "stuck" on the old audience and did not seek new people, although we wanted that.
Therefore, a decision was made — to exclude everyone who had already interacted with the profile.
After that, the office began to search for a new audience instead of showing up to old acquaintances.
Analytics and reporting
We maintain daily reporting, where we record:
- which creatives work better
- which ads generate more dialogues
- which offers spark interest
Results
- Clicks: 5,179
- Cost per click: $0.26
- CTR (all): 1.28%
- Messages in Direct: 278
- Actual number of messages: 222
- Cost per message: $6.16
- Appointments booked: 32
- Cost per client: $42.78
- Revenue: 257,580₴ / $6,132
- Average check: 8,071₴ / $195.2
- Budget: $1,369.35
- ROAS: 447%
We also additionally launched an image video for the geo +4km from the point to create the feeling that everyone has seen us. It shows very good results in conjunction with lead generation and the traffic goal.
- forming a personal brand
- building a base of regular clients
- and in the future — opening his own dental office
At the start, his Instagram was very dry, lacking interesting selling content on the page, and there was no clear structure or understanding of how to move forward.
Start of work
Before launching the ads, I immediately wrote a large document outlining what exactly needed to be changed and optimized in the profile:
- description, relevance, positioning, tone of communication
- attached examples of content to shoot
- visuals, structure, style — everything must be "in one spirit"
It was a comprehensive job — because without quality packaging, even the best advertising does not yield results.
Testing
With our budget of ~$1,370, we selected specific services that perform well in advertising:
- Teeth cleaning — $2–4 per lead
- Filling — $4–6 per lead
- Braces / orthodontics — $7–9 per lead
Target audience
We immediately divided the campaigns into two main audiences:
- A broad audience of women aged 20–44
- An interest-based audience: women aged 20–44 interested in "food," "restaurants"
Optimization issue
At the start, we did not exclude any audiences — and at first glance, it seemed okay.
But over time, it turned out that the advertising began to be actively responded to by the client's acquaintances, his followers, friends.
This disrupted optimization: Facebook "stuck" on the old audience and did not seek new people, although we wanted that.
Therefore, a decision was made — to exclude everyone who had already interacted with the profile.
After that, the office began to search for a new audience instead of showing up to old acquaintances.
Analytics and reporting
We maintain daily reporting, where we record:
- which creatives work better
- which ads generate more dialogues
- which offers spark interest
Results
- Clicks: 5,179
- Cost per click: $0.26
- CTR (all): 1.28%
- Messages in Direct: 278
- Actual number of messages: 222
- Cost per message: $6.16
- Appointments booked: 32
- Cost per client: $42.78
- Revenue: 257,580₴ / $6,132
- Average check: 8,071₴ / $195.2
- Budget: $1,369.35
- ROAS: 447%
We also additionally launched an image video for the geo +4km from the point to create the feeling that everyone has seen us. It shows very good results in conjunction with lead generation and the traffic goal.
Lvov 
Available for hire