Character design for animated video | Vector illustration

Developed a full-fledged character design for an animated video project.
Created the concept and visual evolution of the character through early animation sketches.
Final design was done in Adobe Illustrator, preparing a layered vector image optimized for further animation.
The character was designed to be easily animated, have expressive facial expressions, and harmoniously fit into the video.

Tools used: Procreate, Adobe Illustrator