Character development. Tg sticker

For the jewelry brand Glamour Avenue, a brand character has been developed — Avenue, a little dreamer fox and guardian of beauty and sparkle. The character is designed in the brand's signature colors — dark blue and gold — and fits organically into the identity: it appears on packaging, branded materials, and in communication with customers. Based on the character, two sets of stickers for Telegram have been created:

Basic pack — stickers for daily communication: greetings, thanks, new arrivals, product availability, invitations to write.
Collection Shine — a themed pack with a jewelry mood: "I shine for you," "Dreaming of...," "Your turn to shine," "Let's shine together!" and others.