Chat-bot loyalty system for the cosmetics retail chain "ELIS"

Telegram bot for the loyalty system of the ELIS store chain

Brief description

Development of a Telegram chat bot for the loyalty system for a network of offline stores with a bonus program, analytics, and a web admin panel for management.

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Client's task

The client is a network of offline stores that needed a simple and effective loyalty system without the use of complex CRM or POS systems.

Main requirements:
• Automatic bonus accrual
• Tracking customer purchases
• Control of bonus expenses
• Business analytics
• Ease of use
• Scalability to multiple points of sale

The main task is to create a loyalty system that truly impacts sales and pays for itself.

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Solution

A Telegram chat bot for the loyalty system was developed with a backend system and a web admin panel.

The system operates autonomously and does not require constant administration.

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Chat bot functionality

For customers
• Registration via Telegram
• Viewing bonus balance
• Purchase history
• Using bonuses
• Loyalty program rules
• Customer support

The chat bot is created as a convenient digital tool for interaction with customers.

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For sellers
• Adding sales
• Entering purchase amount
• Automatic bonus accrual
• Deducting bonuses
• Customer confirmation

The system includes mechanisms to protect against errors and abuses.

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Analytics

A business analytics system has been implemented:
• Average check
• Purchase frequency
• Customer LTV
• System ROI
• Bonus expenses

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Store analytics
• Turnover
• Number of sales
• Average check
• Bonus usage

There is an option to compare points of sale with each other.

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Admin panel

A web interface has been created with the ability to:
• Manage customers
• Manage sales
• Manage bonuses
• View KPIs
• Compare periods
• Export data to Excel

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Technologies
• Telegram Bot API
• Node.js
• PostgreSQL
• Web Admin Panel

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Result

The client received a full-fledged loyalty system that:
• Is simple for customers
• Is convenient for staff
• Is transparent for the owner

The system allows:
• Increasing the average check
• Boosting repeat sales
• Controlling expenses
• Scaling the business

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