WORM OF THE SOUL

Art object as anti-marketing. Visual research in the form of a fictional product.
"Worm of the Soul" is not a real product and not an advertisement.
It is a visual experiment simulating branding in the style of a fictional tobacco product to question modern principles of commercial design.
In a world where minimalism has become not an aesthetic choice but a marketing dogma, this project demonstrates another paradigm:
— overload, saturation, symbolism, distortion, controversy.
This is done:
To explore whether visual chaos can be attractive if it is meaningful.
To ask the question: is there a boundary between a product and an image of a product?
To contrast the "zero idea" (white background, font, calm) — with the "saturated idea" as a method.
This is artivism in the form of pseudo-branding. An ironic but sincere exploration of visual language.