The Children’s Clothing

The promotion of a website of children’s clothing, focused on the U.S. market.Target
First, we decided to change the approach to filling the site.Before the start of the work, a technical and reference analysis of the resource was carried out.To help increase traffic and sales, we decided to change content to more quality by filling the site and working with code fragments and technical errors.Decision
The tasks of our project can be divided into the following stages: technical optimization of the site and analysis of the field of activity, creating unique content and working with the extension of links and the ease of use.Optimization
In this process, we have conducted many internal optimizations for implementation.We encountered the fact that the map of the website had no priority and frequency updates rules.As for the content, it was unique only on the main pages.We also fixed cyclic links, multiple Ajax pages without a given headline and numerous errors in the headline structure.Our Stages
1
Analysis

Technical task, placing on thematic sites with good traffic dynamics, analysis of competitors’ sites.2
The Verification

Detection and correction of errors, selecting a further plan of site search work through technical and reference audits.Three
Finals

Adding quality content, UX recommendations, website functionality recommendations.The increase in orders during those months was 3.5 times.