Cloud Castle ELITE: E-commerce Visual Identity & Product Design

Development of a comprehensive visual identity for the premium series of electronic devices Cloud Castle. The project includes the creation of a series of product cards (E-commerce), where each visual corresponds to a separate stage of interaction with the customer: from emotional engagement to rational explanation of the product's advantages. The concept is based on a combination of the Swiss school of design and elements of neo-brutalism. Minimalism & Contrast: The use of a deep matte black background combined with the accent yellow color of the device to create maximum visual focus. Massive, confident typography that emphasizes the brand's status and ensures instant recognition. Structured presentation of technical specifications through clean infographics and 3D visualization of details. Hero Slide: A selling composition with an emphasis on the brand and style.

Features Guide: A technology card describing the Smart LED display (battery and liquid level control), puff volume, and fast charging system.

Flavor Experience: Visualization of flavor (Lemonade) through minimalist 3D elements of ice and fruits.

Production-Ready: All layouts are adapted for use on web platforms (1080x1080 px, RGB) with consideration for further preparation for print (CMYK, 300 DPI). Tools Used: Adobe Illustrator, Adobe Photoshop.