Coffee, comfort, conversion: Case for a coffee shop.
I created a layout for an advertising poster for Instagram, simulating a request from a coffee shop. The main task was to convey maximum comfort and coziness in a modern minimalist style. To achieve this, I used photos with soft, golden light and realistic steam, mimicking a professional morning shoot. The color palette is warm, beige-coffee. The entire work focuses on effectiveness: I clearly highlighted the promotion "15% off all coffee!" and added the important benefit element "Free delivery on orders over 200 UAH" at the bottom. For the text, I used readable grotesques without serifs (Montserrat/Lato), which meet the requirements of minimalism. The entire text is strictly in Ukrainian. I spent approximately 2 hours creating this final layout. This case demonstrates my skills in creating atmospheric and conversion-oriented content for social media.