Coffee Lab Roasters - my concept of the logo and identity
Project objectives
To develop a logo and identity for Coffee Lab Roasters – a company engaged in coffee production, barista training and coffee equipment maintenance.
Main goals:
Creating a modern, recognizable style with a touch of “old money” – an atmosphere of classic sophistication, time-tested traditions, retro elegance in a modern interpretation.
The identity should look harmonious on packaging, corporate clothing, merch, marketing materials and social networks.
Design requirements:
The logo should be stylish and correspond to the premium positioning of the brand.
The visual language of the brand should feel like an “old money” aesthetic: restrained luxury, minimalism with exceptional attention to detail, retro elements without excessive vintage.
To develop a logo and identity for Coffee Lab Roasters – a company engaged in coffee production, barista training and coffee equipment maintenance.
Main goals:
Creating a modern, recognizable style with a touch of “old money” – an atmosphere of classic sophistication, time-tested traditions, retro elegance in a modern interpretation.
The identity should look harmonious on packaging, corporate clothing, merch, marketing materials and social networks.
Design requirements:
The logo should be stylish and correspond to the premium positioning of the brand.
The visual language of the brand should feel like an “old money” aesthetic: restrained luxury, minimalism with exceptional attention to detail, retro elements without excessive vintage.
Truskavets 
Available for hire
Offer work