Client: Specialty Coffee Store Coffee-Story
Niche: Roasting and selling premium coffee, barrel coffee, and accessories.
Point A (Initial Situation)
The store had its own style, but the Instagram page was not ready to receive paid traffic.
Lack of information in current stories (Highlights).
The profile header did not reveal the unique advantages (USP) of the brand.
The content was chaotic and did not lead the customer to purchase.
What was done (Process "Turnkey Packaging")
1. Repositioning and Profile Header
Changed Bio: Added emphasis on 20 years of experience, specialty segment, and free professional grinding, which is a critical advantage for the customer.
2. Visual and Content Strategy
Content plan: Built a logical sequence of posts: from expert (about water for coffee) to product-related (recipes for V60 and Aeropress).
Tone of communication: Transitioned to an "expert friend" format that not only sells but teaches the culture of coffee consumption.
Result (Point B)
The profile has been transformed into a full-fledged storefront.
Every element of the page (from the text in the header to the last Highlight) works for conversion.
The page is 100% ready for targeted advertising launch.
Current Status
We continue to collaborate in the format of full technical support for targeted advertising and scaling sales through Facebook and Instagram.
Niche: Roasting and selling premium coffee, barrel coffee, and accessories.
Point A (Initial Situation)
The store had its own style, but the Instagram page was not ready to receive paid traffic.
Lack of information in current stories (Highlights).
The profile header did not reveal the unique advantages (USP) of the brand.
The content was chaotic and did not lead the customer to purchase.
What was done (Process "Turnkey Packaging")
1. Repositioning and Profile Header
Changed Bio: Added emphasis on 20 years of experience, specialty segment, and free professional grinding, which is a critical advantage for the customer.
2. Visual and Content Strategy
Content plan: Built a logical sequence of posts: from expert (about water for coffee) to product-related (recipes for V60 and Aeropress).
Tone of communication: Transitioned to an "expert friend" format that not only sells but teaches the culture of coffee consumption.
Result (Point B)
The profile has been transformed into a full-fledged storefront.
Every element of the page (from the text in the header to the last Highlight) works for conversion.
The page is 100% ready for targeted advertising launch.
Current Status
We continue to collaborate in the format of full technical support for targeted advertising and scaling sales through Facebook and Instagram.