Complete SMM

The Target:
Change the positioning of the brand “Cava Lera”
Increase the level of awareness
Increase the number of visitors
Start the sale of coffee in grains in different volumes
Change the name and appearance of the product.

The task:

Analyze the markets of competitors and CAs, discern their segments. Create a portrait of CA for each segment
Create and implement SMM - Strategy
Create a content strategy
Branding and Firm Style
Change the visual, select references and create photo content

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