Comprehensive branding for the esports organization "PHANTOM" (CS2

Developed an aggressive and memorable mascot logo with a gaming theme. The concept is based on the image of an elusive digital ninja. The brand package is fully adapted to the modern needs of streamers and esports players. What is included in the case: Main mascot logo and custom angular font with a katana blade effect. Media adaptation: Avatars and design for Twitch / YouTube channels. Merchandise: Design of a gaming team jersey (hoodie) with player numbers. Branding of devices: Custom design for a mouse pad and game controller. Color palette: Deep charcoal (base), toxic neon purple (accent), and pure white (highlights and readability). Watch the video demonstrating how the branding looks on a real YouTube channel at the link below.

www.youtube.com