Comprehensive promotion of an online store for children's toys

Period: September 2023 - February 2024

Before:
320 orders per month with CPA 280 UAH, conversion 0.8%, ROAS 180%

What was done:
Comprehensive promotion across three channels:

Google Ads: structure by categories + Performance Max
Meta Ads: catalog campaigns + dynamic remarketing
Email: trigger chains and database segmentation
After:
1,460 orders (+356%), CPA reduced to 185 UAH (-34%), ROAS increased to 460%

Result: In 6 months, we increased the number of orders by 4.5 times while reducing the cost of acquisition by one third. The overall ROI of advertising channels was 380%.