Comprehensive promotion (SMM+target) of a language school in Poland

TASKS:
- Establish a unified style for managing social media;
- setting up targeted advertising to attract new students;
- attracting a new audience to purchase courses through warming up with interesting content and developing the personal brand of teachers.

RESULTS:
- Set up a system for regular content shooting from the client's side;
- constantly attract new offers for potential clients, add new sections;
- since the beginning of cooperation, we have radically changed the visual design of content to attract a younger and more active audience;
- regularly involve the personal brand of teachers with different types of content;
- regularly adjust targeted advertising, track the effectiveness of advertising campaign launches, and constantly test new sales funnels;
- several chatbots with lead magnets have been created to respond to various requests.

RESULTS FOR THE TARGET IN 1 MONTH:
- advertising budget - 3277 zl
- number of applications - 129
- number of sales - 32
- cost per application - 25.4 zl
- cost of sale - 102.40 zl
- turnover - 21,250 zl
ROI 1 to 6

We have been working on the project for 1.5 years

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