Comprehensive promotion of the network of women's fitness studios MINI FITNESS

About the project:
A network of women's fitness studios in Kyiv (3 locations in the Poznyaky and Osokorky districts).
Completed tasks:
1. Development of Landing Page: Creation of a conversion-focused landing page with an emphasis on local marketing and ease of booking a trial workout. The page is fully optimized for mobile traffic.
2. Google Ads Audit: A detailed analysis of existing advertising campaigns was conducted. The causes of ineffective budget spending were identified and eliminated.
3. Advertising Optimization and Scaling: - Geotargeting was reconfigured (radius around the studios for maximum reach of the target audience within the districts).
• The semantic core and list of negative keywords were updated.
• New ad variations for the display network and search were developed and tested.
Result:
A stable flow of leads for the three branches of the network was ensured. The cost of customer acquisition was optimized, and the quality of incoming applications was improved.
#landing #google_ads #contextual_advertising #marketing #fitness #kyiv