Comprehensive Transport Prep Management System

The feature - the implementation implies not only the purchase of a license for the use of the software platform. but also the installation of special equipment on cars, which makes it difficult to make a decision on implementation
Region: European Union
The situation at the time of appeal: The site had the image function, the site did not more than 2 applications for demo access. The main source of leadership in the company - direct sales, mailing, partner program
Task: Increase the number of applications for demo access through the site
Budget: €22,000 for 3 months
What was done: Requests of users in 10 EU countries have been processed. Only high-purpose audiences were selected, behavioral profiles were removed from competitive sites, CRM-based audiences were collected, GMP audiences were purchased, Facebook advertising campaigns were set and launched. During the first three months, media campaign audiences have been adjusted to cover the target audience to a maximum extent.
Top 30 applications per week after 2.5 months of campaign