Concept Film: Lancôme
This work is an authorial conceptual project (Spec Ad) and a demonstration of the creative vision of the brand. The video was created exclusively for the portfolio to showcase the technical capabilities of AI tools in the Luxury Beauty segment.
How to best articulate this in the text (Annotation):
Concept:
My personal interpretation of the aesthetics of Lancôme. I set myself the task of recreating the atmosphere of a premium brand, using only artificial intelligence tools (Kling AI, Runway) to show how the technologies of the future can complement classic marketing.
What has been implemented:
Frame direction: Creating a visual series that corresponds to the brand's DNA (elegance, minimalism, perfection).
AI Visuals: Generating macro shots of lipstick texture and the play of light on golden packaging elements.
DaVinci Resolve: Authorial color correction, emphasizing the "expensive" glow of the skin and the depth of the lipstick shade.
How to best articulate this in the text (Annotation):
Concept:
My personal interpretation of the aesthetics of Lancôme. I set myself the task of recreating the atmosphere of a premium brand, using only artificial intelligence tools (Kling AI, Runway) to show how the technologies of the future can complement classic marketing.
What has been implemented:
Frame direction: Creating a visual series that corresponds to the brand's DNA (elegance, minimalism, perfection).
AI Visuals: Generating macro shots of lipstick texture and the play of light on golden packaging elements.
DaVinci Resolve: Authorial color correction, emphasizing the "expensive" glow of the skin and the depth of the lipstick shade.
Dnepr 
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