Concept of the hero screen for e-commerce biofireplaces

Within this work, a concept for the first (hero) screen of an e-commerce website for the biofireplace brand was created.
Key highlights:
1) use of AI-generated image as the basis for the design;
2) focus on the emotional perception of the product;
3) restrained, warm color palette with a fiery accent;
4) thoughtful navigation states and CTAs;
5) desktop-oriented e-commerce hero screen.