Concert press release

One of a hundred of my concert announcement texts, from my time working at Crystal Hall. But this one – for an unknown debutante of the NY label Gogol Bordello, for her first solo concert in Paris – not only gathered compliments from both the American and French sides, but also, after being posted on free announcement sites and without any additional promo, filled the venue to capacity. This success consisted of three components: a wonderful singer, a stylish poster, and a successful announcement text.

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