Configuration and optimization of Google Ads for a visa services website

Conducted full setup and optimization of Google Ads advertising campaigns for the visa services website prestigevisa.com.ua.

As part of the work, the following was completed:

• Analysis of the niche and user search queries
• Collection and clustering of keywords (visa to the USA, visa to Canada, UK visa, etc.)
• Creation of the advertising account and campaign structure
• Setup of Google Ads search campaigns
• Optimization of bids and budget
• Work with negative keywords to reduce non-target traffic
• Setup of advertising performance tracking

Campaign results:

• 459 clicks from search ads
• 8.4 thousand impressions
• average cost per click — 18.96 UAH
• optimization of key queries to increase CTR

An effectiveness analysis was also conducted:

• traffic distribution by devices
• analysis of demographic indicators
• optimization of search queries
• bid adjustments to improve advertising performance.

As a result, the advertising campaigns began to consistently bring targeted traffic from Google search.