Configuration of contextual advertising and accounting

The ventilation, air conditioning and heating installation company has been adjusting and running Google AdWords for more than a year - #search, #CMS, #remarketing. We concluded that reworking is necessary not only the account, but the site itself, so now developers are changing the code.
The task was to increase the number of requests and calls to order systems. Results are obtained: in 2-4 applications per day from the site (call + online form).