Configuration of contextual advertising for cosmetologist

Settings of Google Search Ads
Category: Cosmetic Services
Number of conversions: 16 pieces.
The percentage of the results received at the upper (1,2.3) positions = 90%
Conversion Coefficient 7.77%
Price per click 13,02 UAH
Optimization of landing pages, processing of strategy, optimization of the site.

Connected to: Google Analytics, GTM, Search Console
Configuration: objectives and conversions.