Configuration of contextual advertising

Management of 6 advertising accounts (Google Ads and Yandex Direct): collecting the semantic core of advertising campaigns, selecting minus words, building account and advertising campaigns, grouping keywords in advertising groups, writing sales text ads, setting the targeting strategy, improving the advertising quality (to reduce advertising costs), analytics, setting remarketing, calculating advertising budget, reporting, optimizing site conversions. Creating a personal strategy for optimizing each account: campaigns (search, commodity, CMS and YouTube), groups of ads, ads and extensions, video, target pages, keywords, dynamic advertising goals, remarketing, targeting, audience, demography, topics, location, location, advertising schedule, devices, advanced ratio adjustments.