Configuration of contextual advertising

Settings of Google Search Ads
Subject: Construction of private houses
Number of conversions: 1070 pieces.
Conversion: 52.74 UAH
The percentage of the results received at the upper (1,2.3) positions = 90%
Conversion Coefficient 20.90%
Price per click 11,02 UAH
Optimization of landing pages, processing of strategy, optimization of the site.

Connected to: Google Analytics, GTM, Search Console
Configuration: objectives and conversions.