Configuration of the Campaign in KMS for IM Auto Parts

The goal is to return the visitors to the site and sell the IM through the KMS.
What was done: re-marketing on the audience of visitors who did not make a transaction.
Notes to:
Google did not catch all conversions, their glucose + major part of orders formed by phone.
In two months with the help of contextual advertising, about 150 orders were made.

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