Configured conversions + launch of search campaigns (Alphabet)

Goal:
Set up conversions and launch effective search campaigns for the client "Azbuka".

Approach:

Audit: Conducted a detailed audit of advertising campaigns, after which it was decided to start everything from scratch.
Tag Manager: Connected Tag Manager, set up all necessary tags to track all types of conversions.
Keywords: Collected keywords for several ad groups.
Negative keywords: Added negative keywords to improve targeting.
Launch: Successfully launched search campaigns.
Results:

Optimized conversion settings.
Successful launch and improvement of campaign metrics.