Context Advertising for Apple Store

I will tell you about the advertising cooperation with a customer who sells Apple equipment in Kiev.There are 4 physical shops in Kiev.Statistics take account of the conversions at the last click, associated conversions are not taken into account (Google advertising is the main source of associated conversions)

The source data:
A number of campaigns in the search network.
Set up calltracking
Particularly adjusted analysis with conversions

Results before the start of cooperation, data for the period 01.09-31.09:

Number of conversions - 165
The average cost of the conversion is 936.46 UAH.What was done:
Transfer campaigns in the search network according to product categories
Set from zero to Google Shopping.
Re-marketing in the context media network
Main conversions are customized and secondary conversions are customized to analytics to better understand the user’s interaction with the site.
- introduced marketing files - shares, free delivery and others

Results after the start of cooperation, data for the period 01.11-21.11:

Number of conversions – 244
The average cost of the conversion is 421.82 UAH.Advertising tools re-set and regular optimization reduce the conversion cost by 54.96% and increase the number of conversions by 47.88%.

The next step is to introduce track analysis for more accurate optimization of advertising tools.

Do you want too?Contact me to discuss further work!