Context Advertising for Exhibition

The graph shows the conversions.
The date of the event is 17-20 May.
Duration of the advertising campaign - 02-19 May
The search network and media advertising, including remarkteing, were used.
Specificities of the advertising company:
• Strategy of the rate of conversion payment
Stop the uneffective campaigns
Redistribution of budget to more efficient campaigns

Thanks to this, high indicators in search advertising were achieved: CTR = 50%, Conversion rate = 25%, the cost of the conversion was 1.41 UAH. If in simple words, every second person who saw the announcement was going through it, and every fourth - made an order, which was $1,41 ($0,05) UAH. HTTP://prntscr.com/jnirx1

In the media network the best outcome was remarketing: 180 applications for 35 UAH ($1.3) per application. HTTP://prntscr.com/jnis84