Context Advertising for Photo Studio and School of Models

Work done on the project:
The set of sematic nucleus (more than 3,000)key), filtering key queries, creating lists of minus words (200 minus words);
calculation of the effective budget for the advertising campaign;
Advertising campaigns to search for Google Adwords and CMS
- collection of the site’s visitors base and launch of a advertising campaign for remarketing;
- proper organization of the advertising account structure (disintegration of keywords into semantic groups and their distribution by campaigns and advertising groups);
Selling text of advertisements;
- creation of banners for remarketing and KMS;
Advertising all types of advertisements;
Installing the Google Tag Manager script on the site;
Installing a Google Analytics analytics calculator;
- setting goals for tracking conversions (click on links, sending forms, transitions on pages, time on the site);
- cut off calls from Google’s competitors and bots (% site refusal decreased from 59% to 25%);
- reduced spending on non-purpose clicks and calling from competitors to a minimum value, thus reduced the price per click and lead by 34%
- analyze the competitors' sites (to identify the weak and strong sides)
- analyzed the advertising manifestations of competitors (to identify the weak and strong sides)
Analyze and scale advertising campaigns.The Results:
The price per click on the first position on Google search did not exceed 1.70 UAH.by clicks
- received 110 applications at the price of 75 UAH.for the application
- the customer closed 60 transactions with an average check of 1000 grn.23 with a cheque of 500 UAH.#contextadvertising #Googleadvertising #contextadvertising #GoogleAdwords #GoogleAds #CMS #analyticadvertising #searchadvertising #semantics