Context Advertising for Sports Clothes

Advertising campaign for the online shop of sports clothes Ukraine
The task:
Increase in the number of conversions (buy)
Reduction of the conversion price
Attracting New Users
made by:
- set the search RK for the most conversion requests. The principle of building is one group, two or three texts of advertisements, one keyword.
- setting the remarketing campaign according to the remarketing lists that are responsible for individual actions on the site (called more than 2 pages, time on the site, added the product to the basket but did not buy)
Dynamic remarketing.
The price optimizer for conversion
Media RK under sale and Black Friday

It managed to:
- Reduction of the price for conversion from 285 UAH. Up to 165 rupees.
The number of conversions (buy) increased by 6 times (from average 3 conversions per day to 18 conversions)
The percentage of re-buy increased by 18%.
#AdWords #GoogleAdwords #context #context #context #reklam #google # search