Context Advertising for the School of Beauty
I have been working with the Meri&Meri Beauty Club School since 2017.
In the first phase, I studied the products, the benefits. After the study of the market and the analysis of competitors, it identified the most popular courses.
In the second stage, a selection of key phrases was made, the collection of minus words, the preparation of ads, the setting of analytics.
The analysis of the results showed positive results, high CTR (11%-14%).
First results: the number of requests increased from 4 requests per week to 2-4 requests every day c site meri-shop.com. The conversion to the application increased more than 5 times!
After the first period of the advertising company, the result was noticeable: the group, which was mainly a month and consisted of 1-2 students, began to get in just one week and already in the group were 3-4 students.
On the schedule the work indicators for the last 2 months (01.01.20 - 29.02.20). By the beginning of 2020, 2 managers are working on the course and more than 10 courses are open, with a permanent set of groups.
In the first phase, I studied the products, the benefits. After the study of the market and the analysis of competitors, it identified the most popular courses.
In the second stage, a selection of key phrases was made, the collection of minus words, the preparation of ads, the setting of analytics.
The analysis of the results showed positive results, high CTR (11%-14%).
First results: the number of requests increased from 4 requests per week to 2-4 requests every day c site meri-shop.com. The conversion to the application increased more than 5 times!
After the first period of the advertising company, the result was noticeable: the group, which was mainly a month and consisted of 1-2 students, began to get in just one week and already in the group were 3-4 students.
On the schedule the work indicators for the last 2 months (01.01.20 - 29.02.20). By the beginning of 2020, 2 managers are working on the course and more than 10 courses are open, with a permanent set of groups.
Vinnytsia 
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