Context Advertising in Google

Configuration of context ads in Google for a partnership program. Goal: Conversion - registration on the site.

Total conversions: 362, Price of one conversion: 41,06 UAH. There were 6870 clicks, the average price per clicks was 2.16 UAH. CTR 5,04%

What he did:
Specificity of niche and business.
Identify the strengths and weaknesses of the company and competitors.
Analyze the target audience, make portraits of customers.
Connect analytics to Google Analytics 4
Configuring events and conversions on the site using Google Tag Manager
Collected and classified the semantic core for RK, made a list of minus words
- Created 2 campaigns, geo: Ukraine and Russia
- Written texts that they sell for advertising
Defining a advertising strategy.
Remastered in KMS.
I live and optimize the advertising company for five months.