Context Advertising in Yandex.Direct. Battle of Coworking
For the promotion of the site "BUTY COVORKING" will be performed the following work:
1 Advertising for Search
2nd RIA
3 Retardation
What will be done (Semantika)
Requests included words (buy, price, etc.by p.)
The phrases are grouped in meaning and led to a logical, readable view;
1 .Title with key phrase;
2ndA cross-minusation phrase is made.ThreeThe text of the advertisement includes a part of the key phrase:
What will be done (RQ Search):
1 .Fast references and their descriptions;
2ndThe references displayed;
Threethe clarification;
4 .The indicated area shows advertising;
and 5.The time of advertising is set;
6 .Create a business visit card;
What will be done (RSS)
1 .Standard settings are set;
2ndAdvertisements are targeted by keyword.
ThreeCreate audiences with short-term interests;
4 .Created images for RSI 1080x1080, 1920x1080 px;
What will be done (RK Retargeting)
1 .Standard settings are set;
2ndConnection with Yandex Metrics
ThreeTarget actions are set (click on the messenger button,click on the phone number,click on the "Leave a request" button)
4 .Advertisements are created with targeting to the audience who was on the site for more than 15 seconds and did not perform the target action "Leave the application";
1 Advertising for Search
2nd RIA
3 Retardation
What will be done (Semantika)
Requests included words (buy, price, etc.by p.)
The phrases are grouped in meaning and led to a logical, readable view;
1 .Title with key phrase;
2ndA cross-minusation phrase is made.ThreeThe text of the advertisement includes a part of the key phrase:
What will be done (RQ Search):
1 .Fast references and their descriptions;
2ndThe references displayed;
Threethe clarification;
4 .The indicated area shows advertising;
and 5.The time of advertising is set;
6 .Create a business visit card;
What will be done (RSS)
1 .Standard settings are set;
2ndAdvertisements are targeted by keyword.
ThreeCreate audiences with short-term interests;
4 .Created images for RSI 1080x1080, 1920x1080 px;
What will be done (RK Retargeting)
1 .Standard settings are set;
2ndConnection with Yandex Metrics
ThreeTarget actions are set (click on the messenger button,click on the phone number,click on the "Leave a request" button)
4 .Advertisements are created with targeting to the audience who was on the site for more than 15 seconds and did not perform the target action "Leave the application";