Contextual advertising for a professional tools store

Contextual advertising for a professional tools store
Project: ProTools | Period: March - May 2023 (3 months)

180 orders/month
CPA 420₴
ROAS 380%
Implemented:
Structuring campaigns by professions
Detailed development of negative keywords
Bid optimization by devices and time
Creation of professional landing pages
Result: Reduction of CPA from 850₴ to 420₴. Increase of CTR from 1.2% to 5.8% and growth of ROAS to 380% with minimal budget increase.